Hey! How come I didn't get the memo?

Well, I've arrived here in America and while waiting for my sister, I've been doing what I do best--tooling around the internet. You know, catching up on my favorite blogs, facebooking, watching terrible TV.

And suddenly I see other bloggers reviewing Susie Fishbein's new cookbook. Not just one: Check out Mom, Hadassah, Batya and Miriyummy (a blogger I've just started reading and have to put on my blogroll).

What gives, guys? A free cookbook?

Sign me up.

I know Susie Fishbein. Well, not personally, but I have most of her cookbooks. She once did a cooking presentation at my friend Laura's house for our shul sisterhood, which was great fun, and tasty, too. Her first cookbook, The Kosher Palette was done as a fundraiser for Kushner High School in New Jersey; it was the first fundraiser kosher cookbook that didn't look like a sad eighth grade yearbook production. It was beautifully photographed, with great recipes, anecdotes and how-tos. It was a "foodie" cookbook and my copy is dog-eared with use.

It's interesting to me that Susie is using bloggers to market her latest cookbook. I feel like I'm seeing it everywhere. I've seen her on facebook and Twitter as well. Ah, the power of social media.

Maybe I'll go out and actually pick up a copy while I'm here.

Unless, (cough, cough), someone out there notices this free publicity.